Making your enterprise a success

Speakers:
Moderated by Vinita Bali , Britannia
Meenakshi Madhvani, Spatial Access

Pushpita Gaur, Murcia

Smriti Dalvi , Florista

Session Highlights:

Vinita Bali :

• As far as you are delivering up to your customer’s expectations, he’ll stay happy.
• Deliver to expectations. Do not over specify and under deliver.
• First, identify your customer segments. Then decide your competencies for different levels.

Smriti Dalvi :

·         Identify your opportunities. There are plenty of them.

·         PR is necessary, you need that initial burst.

·         You have to move really fast and be innovative to beat competition.

Meenakshi Madhvani :

·         Social media is not about likes on facebook.

·         Social media and marketing are crucial. You constantly need to be on the minds of your customers.

·         A key input for business is PR. It helps you build your brand.

·         Your advertising stories must have credibility.

·         Each of us is a salesman of our respective brand.

Pushpita Gaur :

• Always have in mind your customer’s mindset while selling your product.

- Contributed by Tejal Naik, Kitish Kakkar