Pranati started Inside Ouut, an organization that provides cleaning, repair and maintenance services to households as well as offices and organizations. From cleaning up of carpets, chairs, upholsteries and vertical blinds to car shampoo services, the company offers a range of housekeeping services.
Starting off the venture at a time when awareness levels were relatively low, Pranati tried innovative ways and means to market the concept. She even offered free car shampoo services to her friends to help popularize the concept. The fact that most companies opt for housekeeping services on a weekend, when office occupancy is low, was another challenge for Pranati since it meant giving up crucial time with her family for fulfilling her dream. However, her vision and untiring zeal to turn that vision into a reality have made Inside Ouut the success it is today.
Nominated for TiE Stree Shakti ’09: Small Enterprise.