Gayatri heads New Delhi based Q2amedia, a leading education content provider to the U.K, and U.S. markets in the pre-k to 12 segments. Q2amedia was the first Indian company to design and develop a program for U.S. state adoption (from concept to disc) and is today the largest library book packager in the world, developing more than 25 titles per year.
The company chose to do creative work for the West at a time when no one believed this could be done in India. Over the years the company transformed itself from doing creative work from India for the U.S./U.K. to developing innovative education products for these markets . The company is now looking at taking these products to the Indian and other developing markets.
Being a pioneer in its line of business, Q2amedia faced all the problems a young company does. From lack of initial funding to the skepticism meted out by the West to Indian entities, the company faced it all. On the personal front, Gayatri faced severe family opposition as the organization was initially spending more than what it was earning. However, each time the organization fell, it decided to lift itself up. Through ceaseless commitment and dedication, the company has to some extent achieved its objectives and plans to expand in other horizons soon
Nominated in TiE Stree Shakti ’09 : Medium Enterprise